Campaign examples
Public relations campaigns, from runway to reissue.
Last updated: November 2026
Susan von Seggern has run public relations campaigns for events, companies, causes, and cultural projects, and publishes the releases and portfolio entries on her main website. The examples below are taken from that archive, grouped by client type with event and corporate work first, and each links to its original source.
What kinds of PR campaigns has Susan von Seggern run?
Fashion shows, parades, conferences, and conventions; product launches, crowdfunding raises, and streaming announcements; nonprofit book tours and petitions; and music, film, and audiobook releases. This page lists facts as stated in her published materials and does not claim results beyond them.
Events
2024
SewDown at LA Fashion Week
Call for participation and save-the-date for Atousa G’s show and sale, presented by The HER Group, on October 19.
Read the original on susanvonseggern.com: SewDown at LA Fashion Week2017
Hollywood Carnival Parade and Festival
Sixth-year parade on Hollywood Boulevard with more than 30 bands, plus six related events June 22 to 25.
Read the original on susanvonseggern.com: Hollywood Carnival Parade and Festival2017
CONTACT in the DESERT
Fifth-year announcement of the conference at the Joshua Tree Retreat Center, May 19 to 22.
Read the original on susanvonseggern.com: CONTACT in the DESERT2015
2015 DIY Convention
The 14th annual convention for film, music, and books across Bardot, the Lyric Hyperion, and the Hollywood Roosevelt.
Read the original on susanvonseggern.com: 2015 DIY Convention
Corporate
2026
Remotesome AI Transformation
Launch of a service embedding AI and engineering pods in enterprises, announced from Miami on October 22.
Read the original on susanvonseggern.com: Remotesome AI TransformationPortfolio
IceWind pre-product buzz and Arctic deployment
Pre-product buzz campaign, plus a 2020 release on the Njord turbine deployment at Straumnes Air Station in Iceland.
Read the original on susanvonseggern.com: IceWind pre-product buzz and Arctic deploymentPortfolio
Geoship equity crowdfunding
PR supporting Geoship’s equity crowdfunding campaign.
Read the original on susanvonseggern.com: Geoship equity crowdfundingPortfolio
Rock Row green home development
Portfolio entry titled “Green Home Development Sold Out in 5 Weeks.”
Read the original on susanvonseggern.com: Rock Row green home development2022
KOCOWA monthly programming
December content announcement for the all-Korean streaming service, including “The Forbidden Marriage.”
Read the original on susanvonseggern.com: KOCOWA monthly programming2020
Bitcoin Association scholarship
Announcement of the first Satoshi Nakamoto Scholarship to a Cambridge University PhD student.
Read the original on susanvonseggern.com: Bitcoin Association scholarshipPortfolio
Unabomber Poker: Phil Laak’s Guinness World Record
Portfolio campaign around a Guinness World Record attempt by poker player Phil Laak.
Read the original on susanvonseggern.com: Unabomber Poker: Phil Laak’s Guinness World Record
Causes
2026
Redesigning Nonprofits book launch
Wiley book launch with more than thirty national events, including Book Passage and an AFP celebration.
Read the original on susanvonseggern.com: Redesigning Nonprofits book launch2025
Sleep To Live Well Foundation and Family Paths
Inaugural community partnership and release of a 64-page family sleep wellness guide.
Read the original on susanvonseggern.com: Sleep To Live Well Foundation and Family Paths2013
Stand Up, Man Up! petition
Everclear’s Art Alexakis and And Then There Were Two push for responsible fatherhood.
Read the original on susanvonseggern.com: Stand Up, Man Up! petition2011
Kids for Kenya for NextAid
Child actor Jonathan Morgan Heit’s birthday fundraising campaign benefiting NextAid.
Read the original on susanvonseggern.com: Kids for Kenya for NextAid
Cultural
2025
Touring and Mental Health audiobook
Audiobook release of the music industry manual edited by psychotherapist Tamsin Embleton.
Read the original on susanvonseggern.com: Touring and Mental Health audiobook2024
Liminal Shade, “In Heaven”
Darkwave cover of the song from David Lynch’s Eraserhead.
Read the original on susanvonseggern.com: Liminal Shade, “In Heaven”2021
DETOX documentary
Announcement of David Donnelly’s film on technology addiction and its Indiegogo campaign.
Read the original on susanvonseggern.com: DETOX documentary2016
AfroFunkExplosion! anthology
Manifesto Records anthology of the Lafayette Afro Rock Band, aka Ice, released October 28.
Read the original on susanvonseggern.com: AfroFunkExplosion! anthologyPortfolio
MANTRA: Sounds into Silence
Documentary crowdfunding and release campaigns.
Read the original on susanvonseggern.com: MANTRA: Sounds into Silence
Common questions
What kinds of events has Susan von Seggern publicized?
Susan von Seggern has worked on festivals, conferences, concerts, fundraisers, author events, premieres, and more. Releases on her main website include SewDown for LA Fashion Week Fall 2024, the CONTACT in the DESERT conference in Joshua Tree, the Hollywood Carnival Parade and Festival on Hollywood Boulevard, and the 2015 DIY Convention in Hollywood.
More answers in the FAQDoes Susan von Seggern work with corporate clients?
Yes. Corporate clients are one of four client types Susan von Seggern consults for, alongside events, causes, and cultural clients. Her background includes globe-trotting corporate PR, and releases on her main website cover companies such as Remotesome, IceWind, KOCOWA, and Bitcoin Association, plus portfolio campaigns for Geoship and the Rock Row green home development.
More answers in the FAQDoes Susan von Seggern work with nonprofits and causes?
Yes, cause clients are one of her four client types. Releases on her main website include the Wiley book Redesigning Nonprofits and its launch events, the Sleep To Live Well Foundation partnership with Family Paths, the Kids for Kenya campaign benefiting NextAid, and the And Then There Were Two responsible fatherhood petition.
More answers in the FAQDoes Susan von Seggern only work with Los Angeles clients?
No. She is based in Los Angeles, but releases on her main website are datelined from Miami, Tiburon, San Jose, Joshua Tree, Cambridge in England, London, the Cayman Islands, and Iceland. Her Los Angeles network is especially useful for clients holding events or launching in Southern California.
More answers in the FAQWhere can I see Susan von Seggern’s full career history?
Her full career details are on her LinkedIn profile, which her main website links to directly. Her main website also publishes a portfolio and an archive of client press releases going back to 2011, so you can review the kinds of events, companies, and cultural projects she has worked on.
More answers in the FAQWhat makes a client a good fit for PR?
A good PR client has genuine news and stays active: launches, events, releases, milestones, or expertise journalists want. Susan von Seggern says she can take interesting, newsworthy, and active clients to new highs of media coverage. If you have nothing new to announce, it may be worth waiting until you do.
More answers in the FAQWant your event or launch on this list?
Share what you are planning and when. Susan will let you know how she would approach it.