Cultural PR services

Cultural PR services for music, film, books, and causes.

Last updated: November 2026

Susan von Seggern provides cultural PR services for music, film, books, festivals, and cause campaigns, earning coverage through sustained media outreach, press releases, lead service monitoring, and events. A former major label publicist with more than two decades in PR, she has publicized catalog reissues, documentaries, audiobooks, and nonprofit book launches.

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What do cultural PR services actually include?

They include finding the right outlets and contacts, writing and servicing press releases for releases and premieres, pitching podcasts and hyper-local media, answering journalist lead requests, and planning events such as readings, screenings, and concerts.

Susan von Seggern combines these into one individualized campaign per project, so a documentary crowdfunding push and an album reissue get different plans.

Definitions

Arts PR and cultural PR, explained

What are cultural PR services?

Cultural PR services are publicity for creative and community work: albums, films, books, audiobooks, festivals, conferences, and cause campaigns. The goal is coverage that reaches the audience most likely to listen, watch, read, attend, or donate.

For Susan von Seggern, cultural clients are one of four client types, alongside events, companies, and causes, and the categories often overlap. A book launch is also an event series. A documentary is also a crowdfunding campaign. That overlap is why she uses one four-pillar framework for all of them: sustained outreach, press releases, lead service monitoring, and events. Her main website shows the range, from a 1970s funk anthology to an audiobook about touring and mental health.

Looking for a gallery publicist in Los Angeles?

Gallery and museum PR focuses on exhibitions, openings, and artists. The campaigns published on Susan von Seggern's main website center on events, companies, causes, music, film, and books rather than gallery exhibitions specifically, so this site does not present her as a gallery specialist.

Her event work does include visual art. SewDown 2024, for example, featured art installations, live painting, and visuals from VJs alongside its runway shows, and its call for participation recruited visual artists. If you represent a gallery, exhibition, or artist with an opening or event in Los Angeles, contact her directly and ask whether the project fits.

By discipline

Cultural campaigns in the published archive

Each example below comes from a press release or portfolio entry on Susan von Seggern's main website. See the full list of campaign examples.

Music

Manifesto Records released AfroFunkExplosion!, an anthology of the Lafayette Afro Rock Band, aka Ice, on October 28, 2016, with 31 tracks and six albums made digitally available. The release explained why the band matters: it is one of the most sampled bands ever. A 2024 release covered Liminal Shade's darkwave cover of David Lynch's “In Heaven.”

Film

David Donnelly's documentary DETOX was announced in November 2021 with a live Indiegogo campaign offering virtual premiere tickets and a companion book. The portfolio also includes crowdfunding and release campaigns for the documentary MANTRA: Sounds into Silence.

Books and audiobooks

Releases cover the audiobook of Touring and Mental Health: The Music Industry Manual, edited by Tamsin Embleton, and the Wiley book Redesigning Nonprofits, launching with more than thirty national events including a Book Passage reading in Corte Madera. An earlier release covered Darryl Caterine's Haunted Ground.

Causes

Cause releases include the Sleep To Live Well Foundation partnership with Family Paths in December 2025, child actor Jonathan Morgan Heit's Kids for Kenya campaign benefiting NextAid, and Everclear's Art Alexakis joining And Then There Were Two to push for responsible fatherhood.

Common questions

What do cultural PR services include?

Cultural PR services usually cover media outreach, press releases, and event publicity for music, film, books, festivals, and causes. In Susan von Seggern’s practice that means identifying target outlets and contacts, pitching them over time, announcing milestones by release, answering journalist lead requests, and building coverage around events such as premieres, author readings, and concerts.

More answers in the FAQ

Does Susan von Seggern do music PR?

Yes. Susan von Seggern worked as a major label publicist, and music releases on her main website include the Lafayette Afro Rock Band anthology AfroFunkExplosion! on Manifesto Records, Liminal Shade’s cover of David Lynch’s “In Heaven,” and the Touring and Mental Health audiobook for the music industry.

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Does Susan von Seggern work with authors and filmmakers?

Yes. Her releases include books such as Haunted Ground by Darryl Caterine and Redesigning Nonprofits, the Touring and Mental Health audiobook, and documentaries including DETOX by David Donnelly and the MANTRA: Sounds into Silence crowdfunding and release campaigns. Author events and premieres are both part of her events experience.

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Does Susan von Seggern work with nonprofits and causes?

Yes, cause clients are one of her four client types. Releases on her main website include the Wiley book Redesigning Nonprofits and its launch events, the Sleep To Live Well Foundation partnership with Family Paths, the Kids for Kenya campaign benefiting NextAid, and the And Then There Were Two responsible fatherhood petition.

More answers in the FAQ

Is Susan von Seggern a gallery publicist in Los Angeles?

The campaigns published on her main website center on events, companies, causes, music, film, and books rather than gallery exhibitions specifically. Her releases do include visual elements, such as art installations and live painting at SewDown. If you represent a gallery or exhibition, contact her directly to ask whether your project fits.

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What is podcast pitching?

Podcast pitching is booking a client as a guest or source on podcasts relevant to their story. Susan von Seggern includes it in sustained media outreach and names it as one of the newer PR tactics she pairs with established methods like events, press releases, and ongoing pitching to journalists.

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Can PR support a crowdfunding campaign?

Yes. Coverage can send readers to a campaign page while it is live. Susan von Seggern’s portfolio includes Geoship’s equity crowdfunding campaign and the MANTRA: Sounds into Silence documentary crowdfunding and release campaigns, and her releases covered the DETOX documentary’s Indiegogo campaign in 2021.

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Releasing something creative? Give it a press plan.

Share the release date, the story behind the work, and the audience you want. Susan will tell you which outreach and events fit.

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