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Susan von SeggernArts and event PR, Los Angeles

Arts PR Los Angeles

Arts PR in Los Angeles for events and companies with a story.

Last updated: November 2026

Susan von Seggern is a Los Angeles publicist who runs arts PR campaigns for event, corporate, cause, and cultural clients. With more than two decades of PR experience, she earns coverage through sustained media outreach, press releases, daily lead service monitoring, and event publicity, pairing podcast pitching and hyper-local coverage with proven methods.

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Who can run arts PR in Los Angeles for my event or company?

Susan von Seggern can. She consults for event producers and companies first, plus causes and cultural organizations, and builds an individualized campaign for each one rather than selling a fixed package.

Her background spans work as a major label publicist, CEO of a boutique PR agency, political PR, and globe-trotting corporate PR. Today she brings that range, and a broad media and service-provider network, to clients who are interesting, newsworthy, and active.

Who it is for

Event and corporate PR first, with deep roots in culture

Most inquiries come from two places: people producing an event who need a crowd and coverage, and companies with a launch or milestone to announce. Causes and cultural projects round out the practice.

Definitions and facts

Cultural PR services in Los Angeles, defined

What is arts and cultural PR?

Arts and cultural PR is the practice of earning media attention for creative work and the events built around it: a festival, a premiere, an album, a book, a documentary, or a cause campaign. Unlike advertising, it does not buy space. It gives journalists, podcast hosts, and local outlets a reason to cover the story on their own terms.

For Susan von Seggern, cultural PR services mean four things working together: sustained outreach to the right outlets, press releases timed to real milestones, daily monitoring of journalist requests, and events that put the press in the room. The same framework serves her corporate and event clients, which is why a gala, a product launch, and an anthology release can share one approach.

Susan von Seggern by the numbers

These figures come from Susan von Seggern's own description of her practice.

  • More than 20 years working in Los Angeles.
  • Over two decades honing PR strategy across music, political, corporate, and consulting roles.
  • 4 tactical pillars in her media relations framework.
  • 5 lead service feeds monitored daily, plus journalist emails and Substacks.
  • Hundreds of events behind her events PR framework.
  • 1 annual Business Wire deal that she says significantly saves clients money versus one-off wire releases.

How coverage happens

The four-pillar media relations framework

Through decades of PR work, Susan von Seggern developed a four-part framework for generating coverage in today's media landscape. Campaigns combine the pillars that suit the client's news and budget. Read the full media relations breakdown.

  1. Sustained media outreach

    Identifying target outlets and contacts, then pitching them for coverage over time, including podcast pitching.

  2. Press releasing

    Announcing significant milestones through an exclusive or pre-brief model, then email servicing, and a newswire post if budgeted.

  3. Lead service monitoring

    Watching five lead service feeds daily, plus journalist emails and Substacks, to pitch reporters who have asked for exactly your expertise.

  4. Events

    From large celebrity and media events to cocktail-hour media intros, sponsorships, conference talks, gifting events, and gift bags.

By the numbers

What published research says about the PR market

These market statistics are from Public Relations Statistics: Trends & Data for 2026 by Sprout Social. They describe the industry as a whole, not Susan von Seggern's own results.

Projected global PR market CAGR between 2024 and 2029 (Sprout Social).
5.78%
Share of the market held by agency-based outsourced PR, expected to expand at a 7.64% CAGR through 2031 (Sprout Social).
61.63%
Share of 2025 PR spend captured by digital and online media (Sprout Social).
57.84%
Respondents who knew where negative sentiment about their brand was most concentrated, down from 56% in 2024 (Sprout Social).
37%

The takeaway for event producers and companies: outsourced PR is the majority model, and most spend now goes to digital and online media, which is where podcast pitching and lead service coverage live.

Compare your options

Independent publicist, agency, in-house, or do it yourself?

There are several good ways to get coverage, and the right one depends on scope. This table, published by Susan von Seggern, compares them on the same criteria. See the full comparison and who should choose what.

Comparison of PR options, published by Susan von Seggern. Each option is described on the same five criteria using generally true descriptions; agency and in-house details vary by organization.
CriterionIndependent publicist (Susan von Seggern)Boutique or full-service PR agencyIn-house PR hireDo-it-yourself PR
Who does the outreachSusan von Seggern personally, drawing on more than two decades of PR experienceAn agency team; seniority of the person on your account varies by firmA staff member dedicated to your organizationYou or your team
Media networkBroad media and service-provider network built in Los Angeles over 20+ yearsShared network across the agencyBuilt over time by the hire, or brought from past rolesYour own contacts
ScopeMedia outreach, press releases, lead service monitoring, and event PROften broader, and may include social, digital, and crisis servicesWhatever the role covers, often including internal communicationsLimited to the time and skills available
CommitmentIndividualized campaigns sized to your newsCommonly retainers or project scopes, depending on the firmOngoing salaried roleYour time
Best fitEvents, launches, and cultural releases that need focused senior attentionMulti-market or always-on programs that need a large teamOrganizations with constant, year-round communications needsSmall announcements with a modest audience

Keep reading

Go deeper on the work

Full portfolio and press release archive: Susan von Seggern's main website.

Common questions

What is arts PR in Los Angeles?

Arts PR in Los Angeles is the work of getting newsworthy coverage for events, releases, and cultural projects from journalists, podcasts, and local outlets. Susan von Seggern does this through sustained media outreach, press releases, daily lead service monitoring, and event publicity, drawing on more than two decades of PR experience in Los Angeles.

More answers in the FAQ

How do I get press coverage for an event in Los Angeles?

Get press for a Los Angeles event by giving journalists a clear news hook, announcing it early by press release, pitching targeted outlets and podcasts over time, and inviting media to attend. Susan von Seggern uses an events PR framework built over hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres.

More answers in the FAQ

Does Susan von Seggern work with corporate clients?

Yes. Corporate clients are one of four client types Susan von Seggern consults for, alongside events, causes, and cultural clients. Her background includes globe-trotting corporate PR, and releases on her main website cover companies such as Remotesome, IceWind, KOCOWA, and Bitcoin Association, plus portfolio campaigns for Geoship and the Rock Row green home development.

More answers in the FAQ

How much does a publicist in Los Angeles cost?

This site does not publish prices, because Susan von Seggern builds individualized campaigns rather than fixed menus. Cost generally depends on scope: how many announcements you have, whether you need newswire distribution, whether events are involved, and how long outreach runs. Ask for a quote through her contact page with your goals and dates.

More answers in the FAQ

What do cultural PR services include?

Cultural PR services usually cover media outreach, press releases, and event publicity for music, film, books, festivals, and causes. In Susan von Seggern’s practice that means identifying target outlets and contacts, pitching them over time, announcing milestones by release, answering journalist lead requests, and building coverage around events such as premieres, author readings, and concerts.

More answers in the FAQ

Should I hire a PR agency or an independent publicist?

Choose an independent publicist when you want a senior person handling your outreach directly on a focused campaign; choose a larger agency when you need a big team, many markets at once, or services beyond media relations. Susan von Seggern has run a boutique PR agency and now consults independently. See the comparison page for details.

More answers in the FAQ

How do I contact Susan von Seggern about a PR campaign?

Use the contact page on her main website at susanvonseggern.com. Include what you want to announce, the date of your event or launch, your target audience, and whether you have a budget for newswire distribution. Event producers and companies planning launches are especially encouraged to reach out.

More answers in the FAQ
Read all 45 questions

Have an event or launch coming up in Los Angeles?

Tell Susan what you are announcing, when it happens, and who you want to reach. She will tell you how her four pillars apply to your news.

Start your PR inquiry

Published by Susan von Seggern